There were other forces at play.īy the time Trivia Crack arrived in the app stores, Etermax already had another popular app on the market, a Scrabble-inspired game in the vein of Words with Friends called Aworded that topped the charts in Spain in 2012.
Of course, it’s not exactly as simple as that. “We saw that happen in every country where people downloaded the app and it happened autonomously – if you have a good game, it’ll be successful no matter how much or how little marketing you do.” “Once you have a few organic users to start, it’s a matter of spreading the word on Facebook and Twitter, of people talking about the game, telling their friends,” he said. Word of mouth, mostly, according to Cavazzani. Two years out from launch, Trivia Crack still has more than 100 million daily active users. “People play a game because it’s good, not because you tell them to,” Cavazzani said. Trivia Crack Kingdoms, the sequel to Trivia Crack, has nabbed around 300,000 downloads per day since its release in mid-October. Since its launch in 2013, the app has been downloaded more than 200 million times. It’s quite a statement considering that Etermax is the developer responsible for quiz app Trivia Crack, which was the most downloaded app in the App Store in late 2014. “We don’t focus on user acquisition,” said CEO and founder Maximo Cavazzani. Buenos Aires-based game studio Etermax is a rare creature in the app development world.
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